The online world is fast getting crowded. It therefore becomes hard to be heard in the noisy market place of videos, images and words. Individuals and businesses are creating tons of online content and filling their social media channels, blogs and websites in order to maximize their online presence. In digital marketing, content is king. By having the right online content, you can get better online visibility by engaging the online community. The following are ten digital content creation tips that can be of great help to your online presence.
1. More than words
If you want to have a heavy online following with digital content, you should think beyond words. Explore the possibilities that digital media has to engage, educate and inform your online community. You should therefore include audio content, infographics, animations, videos and photos alongside words. Examples include creating photo galleries of events and products, webinars and video tutorials. The possibilities that you have with digital content are endless.
2. Solve peoples’ problems
Stay focused on the reason why you are creating the content. Most people in the online community usually look for content that will help them to solve their problems. This is why you digital content should include such things as FAQs, �’how to” guides, video tutorials, product reviews and comparisons that help people to solve their problems because people are always looking for online content that will enable them to make faster decisions.
3. Be more human
Gone are the days when people used to push “official” messages to their stakeholders, making themselves look unprofessional. Nowadays, you get to interact with the online community in real time, in a two way and more personal level. As interactions become more personal and human like, you should re-evaluate your mode of communication with the online community. Your content should encourage conversations and sharing. You should also be in a position to respond timely to the interactions from the online community.
4. Enable readers to understand things faster
We are living in a digital environment that is characterized with data overload and little time. People will appreciate your efforts if you will enable them to understand the tons of information they find online in a faster manner. Write �’top 5” articles that summarize key points, infographics that summarize data pleasantly, and also include a simple glossary for navigating terms and jargon.
5. Create a good visual appearance
The use of infographics has recently been successful as an online marketing strategy. By presenting data visually, you can increase awareness about an industry phenomenon, product, brand or trend. It this ability of providing real value and visual appeal that enables infographics to attract more social shares and links than any other type of content.
6. Always provide the latest news
The major search engines like Google rank content based on its freshness. For your content to get more online visibility on search engines, you should regularly churn out fresh content. You should therefore be ready to update your social media channels, blogs and websites with the latest news and ideas. This has become the �’new normal” with the online world.
7. Publish your content everywhere
With the competitive nature of the online community, it is no longer just enough to publish your content on your blog or website. The secret here is to enable community sharing of the content. You should therefore create content that people like to share. After creating the content, you should publish it on social networking sites, share images on sites that allow photo sharing or upload the content to sites that allow video sharing.
8. Contextualize your content
Capitalize on seasons by ensuring that the content that you publish fits into the life cycles of people. People tend to act differently depending with the seasons. Your content should therefore be able to match the season such as Christmas or Valentine’s Day so that the online community finds the reason to read your content.
9. Repurpose and be creative
Most people find it challenging to generate new content. You should therefore be creative. Your content should include some creative digital content like results from a recent survey on relationships or finances, or memorable pictures and videos. Repurpose the content into blog articles, You-Tube videos or Facebook posts. This will cost you almost nothing. Therefore get going.
10. Continue learning
The digital landscape is still evolving. There are tutorials and software on the internet that can be useful for learning. However, the most effective way is by attending training workshops and networking so as to learn the best practices. By so doing, you will never run short of ideas for your projects or businesses.